Celeb Luxury
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The only haircare treatment you need.
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The Icons of Color Depositing Care
Discover the shades that sparked the hair color care movement. High performance meets luxury innovation with our semi-permanent, color-depositing shampoos and conditioners that repair, refresh and revive hair with every wash.
Viral Purple Colorwash Shampoo
Price: $36.50
Viral Purple Colorditioner Conditioner
Price: $40.00
Fire Opal Copper® Colorwash Shampoo
Price: $36.50
Viral Hot Pink Colorwash Shampoo
Price: $36.50
The Ultimate Color Care
Professional Styling
What Everyone's Talking About
- Zoey M: Viral Light Pink Colorwash I heard hot girls have pink hair... 👀🩷
Price: $36.50
- Sydney B: Viral Rose Gold I have natural 4c hair dyed blonde and this shampoo smells great and feels great in my hair. It deposits color evenly and beautifully.
Price: $36.50
- Tara C: Life After BondFix My hair behaves better and it is so shiny and easy to take care of. The aroma is brilliant!
Price: $35.00
- Jeannette M: Great Styling Balm! ... It’s the best and I must say that blow dry balm gave this curly thirsty hair a smooth easy glide while blow drying. Just sexy!!!
Price: $35.00
The Science Behind the Luxury.
Powered by BondFix™ Technology, every formula rebuilds broken hair bonds (hydrogen, ionic, disulfide) for stronger, smoother, hydrated hair with vibrant color ideal for fragile, bleached, or color-treated hair.